How to Generate Business Leads

This user-friendly course is centred around 4 x 60-90 minute step-by-step videos tutorials, supplemented...

Online Videos
Multiple Resources
Active Community
One-on-One Mentorship
Sarah Hughes

About the Course

Drawing from my 11 years of B2B Lead Generation expertise, I share the techniques, tools, insight to leverage the power of LinkedIn for Lead Generation.

This user-friendly course is centred around 4 x 60-90 minute step-by-step videos tutorials, supplemented with templates, cheat sheets and guides.

In these unprecedented times, I'm unlocking for the first time my Treasured Vault of all the methods and practices I use to generate leads so you can too.

Every minute matters, so let's get going...

Course Content

  • Module 1 – Mindset, Inside Track, Push-Pull Strategy, Profile
    The LinkedIn InsideTrack
    Push-Pull Strategy
    Personal Profile
  • Module 2 – Growing your Network the Smart Way
    Access and segment connections
    Find new prospectsvia: Free, Premium, Sales Navigator, Groups
    Get to 500+connectionswith the bulk upload feature
    How to invite to connectso members say yes
    RConnection rates
    Who’s viewed my profile
    Do’s and Don’ts with theLinkedIn app and invites
    Data Exports
  • Module 3 – Relationship Building, Messaging, Virtual Coffees & Events
    Instant messaging
    Relationship-Building through likes, comments, shares§
    Active Status
    Appointment Schedulers
    Event Creation
  • Module 4 – Content that Achieves Reach and Cut-Through
    Content Strategy
    External Linking
    Sharing other's material
    Minimum key actions


“Big thanks to Sarah for running her 'Generating Leads in Lockdown' programme. #b2bleadgeneration. Loads of great content and advice for staying ahead of the game in these challenging times. All you have to do is put it into practise!”

Graham Dawson

“Sarah has an impressive wealth of knowledge and track record of success within B2B and, in particular, LinkedIn marketing and Lead Generation. Her material and online content is very useful and easy to understand. I look forward to gaining more benefits from Sarah's expertise over the coming months.”

Jeff Beacham

“Not only is Sarah an undisputed expert in using LinkedIn, she is also a great communicator. I have worked with her over a number of years with business being referred between us on a number of clients, but I recently invested in one of Sarah's online courses. It was excellent; well structured and full of content that will take me from a seasoned user of LinkedIn into an expert, if I follow her advice. I have no hesitation in recommending Sarah for her LinkedIn expertise, her communication skills, her positivity and her enthusiasm.”

Jonathan Ratcliffe