About Me

Gordon is the Founder of Startup Sanctuary. He has over five years of experience in Technology Consulting and Digital Transformation. He created Startup Sanctuary to help entrepreneurs and creators start, grow and monetize their businesses. We are creating a connected ecosystem with instructors, courses, entrepreneurs and creators; all in one place. We are on a quest to share everything we know about building in the digital sphere and help people to kickstart their businesses.

Courses

Building Your Minimum Viable Product

Bringing ideas to life is never easy. In this course, you will learn how to craft and create your Minimum Viable Product.

$ 99.00 USD

Create and Sell Digital Products

There has never been a better opportunity to create and sell digital products online. In this course...

$ 99.00 USD

The Building Blocks of Online Business

The fundamentals of building any type of business are the same. In this course, we look at how these fundamentals...

$ 49.00 USD

Articles

7 Ways to Build Virality into Your Product

It can be hard spreading the good word about your product when just starting out. This means you want to be tactical and take every opportunity you...

Article

Startup Weekly - Startups and Digital Marketing with Catherine Yushina of Soar

Catherine is the head of Operations at Soar.sh, a marketing services agency for growing startups. Soar helps digital companies grow faster with...

Startup Weekly

Making High Leverage Decisions

Making High Leverage Decisions Good business owners and entrepreneurs thrive on making high leverage decisions. With so many aspects of business to a

Article

Value Creation for Business Growth

Business growth and value creation go hand in hand. The foundation and premise upon which any successful business flourishes, resides in your...

Article

Startup Weekly - The Building of DM Nutrition with Declan McLaughlin

Declan is the founder of DM Nutrition, Edinburgh Chapter director for Startup Grind, and works in business development for BackHug. In this inter...

Startup Weekly

Startup Weekly - The Building of Four15 Digital with Borja Cuan

Borja is the founder of Four15 Digital, a full stack Digital Marketing Agency that help businesses execute on their digital growth strategy. In this..

Startup Weekly

The Future of Online Learning

It is no surprise that the topic of education and learning online is growing in popularity at this moment in time. Moore’s law allows us to account...

Article

Startup Weekly - Search Engine Optimization and Digital Nomadism with Isabel Leong

Isabel is the founder of Bel Around the World and a Search Engine Optimization expert. She is a digital nomad and travels full time while blogging...

Startup Weekly

Building The Business of You

We have spoken before about the Passion Economy and how there are more ways than ever to capitalize on creativity. The ubiquity of technology at...

Article

Startup Weekly - The Building of LegUp Health with Rick Lindquist

‍Rick is the founder of LegUp Health, a free health insurance agency that helps you find, use, and manage your own health coverage. In this inter...

Startup Weekly

Leveraging the B2B2C Business Model

Deciding how to structure your go-to-market strategy is never an easy task and your approach will most certainly evolve over time. Most businesses...

Article

An Introduction to No-Code

The No-Code movement has democratized the ability for almost anyone to be able to create Apps, Web Apps and digital products without the need for...

Video

Startup Weekly - The Building of Cadoo with Colm Hayden

Colm Hayden is the founder of Cadoo.io, a mobile App that allows you to get fit and get paid at the same time. In this interview Colm breaks down...

Startup Weekly

Weekly Workshop: Mental Models for Running Your Business

Thinking about mental models for your business can help to put structures and frameworks in place to optimize for the outcomes you are seeking....

Video

Startup Weekly - The Building of Hypedocs with Aashni Shah

Aashni is the founder of Hype Docs, an online platform for tracking achievements and sharing your wins, struggles and goals. In this interview...

Startup Weekly

5 Mental Models for Running Your Business

A mental model is an explanation and framework about how something works. It is a model that you can carry around with you as you experience the....

Article

Startup Weekly - The Building of Cafe Cito with Irma Mesa

Irma is the founder of CafeCito, an online platform connecting like-minded professionals for coffee breaks all over the world.

Startup Weekly

Create a Bias Towards Taking Action

If there is one key lesson I have learned over the past few years, it has been to create a bias towards taking action and pursue this on a consis...

Article

Growth Economics Workshop: How to Think about Scaling Your Business

Growth is the word every business wants to focus on. In this workshop we look at how you should be thinking about growth and the principles you should

Video

Startup Weekly - Building an All-In-One Relocation Platform with Nicole Caba

Nicole Caba is the founder and CEO of Avvinue, an online platform to help you plan a successful & stress-free move abroad. In this interview, Nic...

Startup Weekly

Growth Economics: Scaling Your Online Business

Growth is the word every business wants to focus on. It can be an interesting dilemma. Some early stage businesses struggle to get initial customer...

Article

The Customer Interview Cheatsheet

This cheatsheet’s intended purpose is for helping you to conduct and manoeuvre your customer interviews successfully. Much of the ideas within this...

Article

The Compound Effect - Make Your Hustle Work For You

The question of working hard vs working smart is one that is often debated among entrepreneurs and hustle culture. I often have to take a sober...

Article

Community and Collaboration

Community and Collaboration is the basis for any new business. In this workshop we explore the impact of collaboration in achieving critical mass...

Video

Startup Weekly - Building a Sustainable eCommerce Brand with Sarah Jordan of YOU Underwear

Sarah is the founder and CEO of Y.O.U. Underwear, an ethical underwear brand changing the world one pair of pants at a time. In this interview, Sar...

Startup Weekly

Community and Collaboration: How to Build for Success

The process of building a business or passion project is never an easy undertaking, and it certainly does not make it easier when you embark on one...

Article

12 Community Building Tools for All Your Needs

Building an online community is no easy task. It requires showing up every single day to cultivate conversation and immerse yourself in the comm...

Article

Unlocking Your Uniqueness

Unlocking your uniqueness is a skill in itself. We look at some frameworks and ways you can combine your skills to create a basis for your business...

Video

Startup Weekly - Brand Strategy with Kelly Wittman of Witt and Company

Kelly Wittman is a Brand Strategy expert and the owner of Witt and Company, a design studio focusing on Brand Strategy for service providers, coach...

Startup Weekly

Making the Move from Freelancer to Entrepreneur

There are certainly more ways than ever to capitalize on creativity and monetize your skills. The freelance economy has allowed for expertise to be...

Article

Creating Your Content Carousel

It doesn't matter what type of business or personal brand you are building, content should be a core pillar of your growth and marketing efforts...

Video

Startup Weekly - Productivity and Workflow Optimization with Matthew Johnson of Taskable

Matthew Johnson is the co-founder of Taskable, a smart to-do list and productivity assistant that helps you get into your workflow. In this interv...

Startup Weekly

The All New Startup Sanctuary

It was quite a busy couple of weeks in the lead up to our newest platform update on October 15th. As we continue to create and curate actionable....

Article

Startup Weekly – Design And Sustainable Business Growth With Sisa Lleses From Design Off The Boat

Sisa Lleses is the co-founder of Design Off The Boat, a borderless product design agency, dedicated to building solutions for companies that address..

Startup Weekly

Startup Weekly – Storytelling For Your Professional Brand With Tony Malz Of Sizigi

Tony Malz is the CEO and Founder of Sizigi, a visual story telling and e-portfolio platform for your professional brand. Tony shares some great in...

Startup Weekly

Startup Weekly – Building The First Jitterless Coffee Startup With Quokka Brew

George Passantino and Ofek Arush are the founders of Quokka Brew, the first coffee with no jitters & no Crash, a cold brew coffee with oat milk &...

Startup Weekly

Startup Weekly – Data Insights And Entrepreneurship With Matthew Schmidt Of People Logic

Matthew Schmidt is the CEO and Founder of People Logic, a Software as a Service tool that connects insights about your team, processes, and customer..

Startup Weekly

Startup Weekly – Building And Cultivating Community With Deepak Kumar Of Habitate

Deepak Kumar is the founder of Habitate, a community platform that allows any business to add community discussions to their website. Deepak breaks...

Startup Weekly

Startup Weekly – Building Software And Growing A Business With Samy Dindane Of Hypefury

Samy Dindane is the founder of Hypefury, a twitter scheduling tool that allows you to schedule tweets, save time and maximize your Twitter presence...

Startup Weekly

Startup Weekly – Entrepreneurship, Neuroscience And Focus With Iain Cameron McIntyre Of Humm

Iain Cameron McIntyre is the CEO and founder of Humm. Over the past 8 years Iain and his team have built Humm and are now embarking on their product..

Startup Weekly

Lead Generation for Startups

Lead Generation is one of the most fundamental components for any business. There are a whole host of enterprise level solutions available for...

Article

How to Productize Your Services

We all have our own unique experiences and insights that make up who we are. The great thing is that no two peoples experiences and insights will...

Article

Fundamentals for Sustainable Growth

Every creative human endeavour requires enormous amounts of trial and error. Starting a business follows the same process and trajectory...

Article

Startup Weekly – Personal Branding With Zviko Masiiwa Of Ambitious Tribe

Zviko Masiiwa is the creator and founder of Ambitious Tribe. Since moving to Australia 5 years ago, Zviko has built up her own personal brand...

Startup Weekly

Speed For Startups

Speed and agility is one of the biggest advantages you have as a startup or sole founder. While you may not have resources in the form of a large...

Article

Startup Weekly – Felix Wong And Growth Marketing

Felix Wong is head of growth marketing for the Asia Pacific arm of Angel Hub. Overseeing AngelHub’s growth strategy and digital footprint...

Startup Weekly

The Internet of Value

The internet has had many iterations over the course of its lifetime. One thing it has never had though, is a built in value protocol. The internet...

Article

How to Become Data Rich

The importance of being data rich with customers, especially when running a digital business can’t be understated in 2020. We hear about the import...

Article

Building Remote Relationships

Given that so many are becoming accustomed to working remotely and learning about new tools in the digital space, it is becoming increasingly import..

Article

Empowering Communities With Social Money

With the changing dynamic of the way we interact with one another in the digital space, content creation and collaboration is taking on new forms in a

Article

75+ Tools For Startups And The Future Of Work

It’s no doubt that there has never been a better time to start your own business and build products within the digital sphere. There are a whole host.

Article

Startup Weekly – Building Community And Podcasting With Dan Schoonmaker

Dan Schoonmaker is the founder and creator of Caster Community, a hub for all things podcasting. With a background in software development and a...

Startup Weekly

Distributed Teams And Decentralized Work

The rise of distributed first organizations has been facilitated by the ubiquity of technology over the past decade. On a global scale, 1 in every 3..

Article

Think Like a Startup

I’ve always found disruptive innovation very interesting. What is even more interesting, is how some of the most innovative breakthroughs come from

Article

The Art of the Pivot

There is an idea in business and especially in startups that when you launch your product or service that it has to be complete; that it has to be...

Article

Towards Product Market Fit

It sounds so simple, but oftentimes we approach starting a business by creating a product or service that we think customers want. In reality, we...

Article

The Passion Economy

The ubiquity of technology at scale and the ever increasing amount of online tools allow almost anyone to monetize unique skills online. We saw the...

Article

Lead Generation For Startups

Lead Generation is one of the most fundamental components for any business. There are a whole host of enterprise level solutions available for...

Article

Start taking action today!

"The best time to plant a tree was 20 years ago, the second best time in now" - Chinese Proverb.

All Courses